The information technology is influencing the businesses from the decades but now its playing a critical role in various aspects of doing business in real estate industry.
the beginning of the century, there were only a small percentage of
people who used internet and related technologies in journey of
buying home or a commercial property. However in last decade, the
customer behaviour is changed very fast and today use of internet is
integral part of both house buying and house delivery services.
per some of the data over 93% property buyers use interest at least
once before buying property in urban areas. The property buyers are
not only searching the information related to property he is buying
but also make other related searches like credentials of real estate
developers, location review, Trends analysis etc.
developers also unleashing the maximum from the internet
technologies. “The real estate developers are using Digital
technologies to satisfied their different needs. The IT is used for
quick and continuous communication, low cost marketing, reputation
management etc.” Says Anil Kumar Gupta, Chief Strategy Officer
of Digital SalesMen, a leading Digital Marketing Agency for Real
very easy to display the product portfolio and great details over
internet in comparison to other traditional media options. Most of
the real estate companies are not only having their own portal to
promote their products but also using third party property portals to
showcase their products.
is quick communication, which not only instant in nature but easy to
manage it and can be retrieved easily on needs basis. Searching
emails are just a click away.
of the information Real Estate Developers may need to share with its
customers e.g. construction updates. They can easily update on their
portal and share the link with its customers through emails, whatsapp
reputation management over the internet is of paramount importance.
Earlier when it was the time of mouth publicity, a person could speak
positive or negative to a few dozen people however now on internet a
dissatisfied customer can ruin the credentials of a developer among
thousands of prospective customers. The brand image conscious,
property developers or property brokers are using Digital Branding
services to manage their online reputation.
the importance of Digital marketing is increasing at a faster pace,
today many real estate developers are using Digital marketing or
Online Marketing as an important weapon in their marketing arsenal.
Their area lot of Digital Marketing services / Digital Branding
Services / Digital Sales services available for Real Estate industry.
Some of the Digital Marketing Services are as below:
Design and Development Services
Per Click (PPC) Advertising Services
Engine Optimization (SEO) Services
Media Marketing and Advertising Services
author is Chief Strategy Officer at Digital
is an internationally prestigious
Marketing agency with
prime focus at real