Non-SEO Ways to Increase Your Search Rankings
Today its very common to go for Search Engine Optimization (SEO) to improve their search engine visibility for online presence including but not restricted to website and social media. At Digital SalesMen we are always ahead of time to optimize the search engine visibility. While most of the people speak about on-Page and Offsite SEO, we at DigitalSalesmen has a lot of advanced. We have many techniques for search engine ranking improvements. Some of them are
- On-Page SEO (or some people say onsite SEO)
- Off-Page SEO (or some people say Offsite SEO)
- Technical SEO
Here we will discuss Non SEO techniques to improve the search engine optimization and hence site score improvement too.
Enhance Web Site Usability
Enhancing usability involves improving the information architecture of a site, which of course will help the site to be more easily spidered, and will often increase the potential for solid anchor text-rich internal linking.
Besides above high usability increases the user engagement, user-stay and repeat users. This all increases the search engine ranking as google considers all these parameters to understand the relevance of site for users.
Enhancing usability of your website will definitely give a good impression to your user and hence better trust they will have in your competencies, professionalism and dependability.
Keep Content Fresh
Google understand that a site frequently updated means its better managed and the freshness of information indirectly vouch for relevance of information in current context. Some of the news sites are very frequently updated with news items so these sites are at a very high rank.
In some of the businesses, information remains the same for example specifications of a product model released. In such cases ways must be found to frequently update the site e.g. user generated content etc.
Adding new content will also add the repeat users to the traffic on website.
Coherence among Marketing Efforts
Most of the businesses have a lot of the marketing activities, promotions, events, and marketing stationary or product stationary. If we keep synching these activities with cyber world, it will not only increasing reach up to larger audience but also new content or content richness will boost the search engine ranking.
Press releases should be shared with both online as well as offline publishers.
Monitoring and Leveraging Communities
Active but meaningful (not spammed) contributions in relevant forums can not only generate a lot of content about your product and services but this effort can also pay you to monitor competitors, take feedback and divert customers from forums to your website.
A lot of mentions in social media, review sites and forums will not only improve your site score but also visibility in search engines.
Facilitate users to stay more on your website
The portal design and contents should be planned in a way that user stays more and browse more pages. It will vouch for higher relevance in the eyes of Google and hence better search engine ranking. The video content can be added to increase the stay on a page while inline hyper linking can be used to increase the number of pages browsed by a user. Showing similar product or better suggestions to browse can be also a good idea.