The client, a multimillion dollar, multinational real estate conglomerate working to market their overseas projects, wanted to launch their own real estate projects in Dubai and hence online presence were boosted. An online reputation is built which they deserved due to excellence level they are maintaining. Their older site were redesigned with due considerations about SEO friendliness, Usability, Content marketing etc.
There was a portal not designed with due consideration for usability and search engine optimization perspective. Digital marketing efforts for the client was almost null. The digital marketing strategy needed to be designed as per the agreed content strategy to Attract, Inspire, Educate and Convince the targeted customer segment. The property portal must be integrated with PropSpace CRM system to ensure the automated property posting.
DigitalSalesMen team took up the challenge and successfully performed following activities:
- A Search Engine Friendly and Highly usable portal is designed and developed and showcase their properties, services and other allied information.
- The content strategy is designed as per the agreed content strategy to Attract, Inspire, Educate and Convince.
- In order to boost online reputation in social media, A social media strategy 5S is used to Sell, Serve, Sizzle, Speak and Save.
- A property portal fully integrated with Propspace CRM.
- Content strategy and execution.
- Digital marketing services including Search Engine Optimization (SEO), Online Reputation Management (ORM), Social Media optimization (SMO) and newsletter marketing