The business was struggling with two primary challenges as below
- No of leads generated through online world was very less.
- The lead generation cost was very high
The lower number of leads was affecting the business cash flow despite the fact that company made significant expenses in various promotional drives in offline world.
The lead generation mechanism was not very effective and efficient. There was no appropriate content strategy was being followed for customer perception management.
The lead generation mechanism is made more effective by improving effectiveness at every stage i.e. Offer, CTA, landing page and lead collection. It helped in achieving 5S (i.e. Sell (Customer acquisition), Serve (Customer satisfaction), Sizzle (wow factors, customer perception management), Speak (Customer Engagement), Save (Customized Efficiency Gain).
Effective and Efficient Digital Marketing Eco System
- The number of leads could increase by 225%
- The lead generation cost could reduce by 35%